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We encourage wild content ideas for brands

brand

Content is key to success when it comes to building  a sustainable brand in the online channels. It only opens up opportunities for negotiations and making deals. Content influence the nature of website theme. A very intuitive yet attractive yet impacting website is due to content. Content is an enabler not just a necessity in the inbound game.

Recently meet an entrepreneur , also a solo founder with 15 years of event management experience in B2B space. Currently exploring fresh ideas internally and externally to relaunch his brand in the same space.  The brand is not restricted to the use of technology to delivery deep pocket events, but is keen to unlearn the methods of marketing the brand in digital platform. He expects digital would give a different dimension to the brand in the event management space. Management was ready to discuss importance of content management to achieve the goal.

Thus, this article reflect our point of view on the content strategy that helps to achieve go to market goals. In the digital journey a brand never sleeps, period. It has the power to attract at every touch points. Content of 2019 and beyond is not about optimization it about how content will inspire. Brand that inspires customers can inspire competition. Content could be very disruptive in nature. However, content is the reflection of the culture and commitment of brand. It is a must to commit first than to allow a strong one liner to pop out of the home page. Content without commitment is the death of both the brand and the agency creating the content strategy.

We encourage wild ideas. This statement is the reflection of the mood with which we design content for brands. Content bring life to brand’s  touch points. It is very critical to analyse the vision of the brand before creating content that converts. Conversions are in terms of awareness, sales, generate leads, etc.

It is critical for brands which deals in B2B space, to create logical contents that resonate with the business goals of the clients. Whether you are describing about the company, explaining the product feature, emphasizing on the services brand offers – each item can lead to an opportunity.

We follow few steps most of the time to create content, they are:

Analyze , Customize , Create and Audit

 

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Road to Digital Transformation

Digital Transformation

Digital Transformation from a buzz word to business as usual

 

Digital Transformation is the reality which businesses have already accepted the relevance, now they are implementing it at various levels. Business is a success and function of different process coming together. In the digital era business transformation is the new normal. Data is the fuel.

However, it is easy saying than done practically. Impossible is nothing but it is coming together of intent and technology. Digital Transformation has different layers to it, which companies are reinventing, implementing, investing and innovating by using new world technology. Innovation is the name of the game. Innovation is not inventing something new as in a new service offering or product , but innovation of business model, revenue model, supply chain, and of course the culture of the company.

Digital Transformation is digital corporate culture in progress!  (In a BCG study of 40 digital transformations, companies that focused on culture were 5x more likely to achieve breakthrough performance than companies that neglected culture.)

The different technologies that drives the value chain of Digital Transformation is below:

  • IT and Infrastructure
  • Digital Marketing
  • Big data and Analytics
  • Mobile application
  • Customer Relationship
  • Data and cyber Security
  • Cloud computing
  • Project Management

Digital Transformation changes the Business strategy, Business goals and process, strengthens the way brands market, and it creates new demand for human resource skills. Coming together of all of these is a new economy, a digital economy.

Digital Transformation requires a fully focused strategy to achieve it, without tinkering the core business vision. Startups are in better position to walk the digital road map day one.  Big organization are investing on new strategies to transform the inevitable.

Market size –  Global digital transformation market is expected to grow from US$ 445.4 Bn in 2017 to US$ 2,279.4 Bn by 2025 at a CAGR of 24.3% between 2018 and 2025 ( Source: pr newswire)