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Three types of Artificial Intelligence managers should know

Three

(pic: Franck V)

Machines powered by Artificial Intelligence (AI) can perform many tasks—such as recognizing complex patterns, synthesizing information, drawing conclusions, and forecasting— and these are not long ago were assumed to require human intervention.  The AI what we see today and used by industries across is the simplest of all the AI available. It is the Narrow AI, also known as Artificial Narrow Intelligence (ANI).

There are three types of AI:

Artificial Narrow Intelligence (ANI) – Is the simplest of the level of AI. It is the only level achieved by humans so far. ANI is good at performing single task, such as playing cards, chess or making predictions in using data.

Artificial General Intelligence – AGI is the Artificial General Intelligence, also known as human-level AI. The blend of image processing, natural language (speech) and text processing (the big three of deep learning), plus robotics, is the Artificial General Intelligence platform (AGI) which is the holy grail of AI.

Artificial Super Intelligence – ASI is the Artificial Super Intelligence that is smarter than the collective intellect of the smartest humans in every field. ASI is about better cognitive ability of computers. These computers are smarter than humans. However, ASI is the next version of AGI, which is still not in use. Despite the fear of machines taking over humans in many quarters of research fraternity, AI in advance stage is believed to solve most complex problems of our time. Issues such as climate change, healthcare, etc. could meet with best solution in future. It is too early to predict the nature of AI we are heading.

Market size:

As per different reports available, Global Artificial Intelligence market size is expected to reach around 170 Billion in 2025. However, as per Gartner Inc, AI-derived business value is forecast to reach $3.9 trillion in 2022. There are three different sources of AI business value: customer experience, new revenue, and cost reduction.

The AI technology currently in use by company and business across domain is the Narrow AI or ANI – Artificial Narrow Intelligence. The AGI is yet to arrive, while the Narrow AI has huge near-term business potential.

 

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Brand that is driven by extraordinary culture

Brand

Company to a brand

As per MCA, there were 11,89,826 active companies as on June 30, 2018.  Not all are brands that deliver experience along with product and services. Brand is a simplest form to identify a company and further it helps to differentiate from another company in same industry.  It is essential for companies or an organization to create a brand out of services and products they deliver. It is not simple as it sounds to be. And it is not impossible to become a brand and recognized by consumers in the market.  However, the stakeholders of the company need to walk the journey to become a brand.

The first step to the endless journey to stay as a brand

Recently I was asked in a client meeting, “what is the single factor that makes a company or brand successful ?  With no hesitation or thoughts, I pointed out “culture” as the single factor that could make a company successful and hence makes it a brand. Though culture is not a visible factor, but it is the only function that determines the growth curve. Culture forms the single platform where marketing, HR, operations, sales resides. Without the concrete culture a company is not a brand and not a company that could pull itself for long run in the market (we are not challenging the exceptions as we deal with best practices).  The good news is 70% of the company stakeholders / business leaders we surveyed know the importance of organizational culture, 90% of them struggle to use culture as a key driver of performance. Business stakeholders acknowledge that they should create culture enabled brand rather than a brand which only markets product and services.

expandnext.com research shows Customer Relationship, Innovation and Accountability are the top priorities among the other parameters that brands are looking to invest and are investing. Fortunately, these are also part of culture management system. Example – Innovation is a culture which can be put into a business process or say a company can implement Innovation Process as part of culture.

Thinking extraordinary – as a part of culture

Brands need to institutionalized culture which could inspire the next generation of managers and employee at all levels. Company should groom people from being ordinary to extra ordinary for growth and innovation.

Challenges

Yes, there are challenges, specially when brands are part of the long value chain. B2B functions challenges are comparatively less than brands dealing in B2C markets. Retail brands which take the franchise route should re-think and re imagine the process and should explore culture as a key parameter. As in culture of training and development (and not business development ), culture of constant auditing, culture auditing. Brands should stop thinking their partners in business as another distribution channel, and should align them more to the culture that the brand promise.

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