Must have elements in the franchise pitch deck for investors


Why need a great franchise proposal

Franchise business is very strategic business model opted by corporate retailers, individual brand owners or a single brand retailer. Franchise model helps brand to expand the distribution channel with minimum overview from operational perspective. It also a great way to create business opportunity for individual (small) or portfolio investors. It is the best way to experience retail management system, while having a strong franchisor support system in place.

However, the key aspect for brands wanting to go franchise model is to have a sound business proposal backed by valid data. Specially for brands which are new in the retail business and contemplating a long term franchise route to grow the brand presence. With each passing day, retail business is becoming a margin game with so many products catching up the space. Online commerce is a major challenge in this market. But for India, it is having a huge base of consumers, and offline retail is here to stay. The challenge is the way consumer demand is addressed and experience is enhanced through innovation. Franchise business is also evolving with the demand.

Sound business proposal

Finding the right business partner in franchise business is one of the main priority items of every franchisor. There are many ways to achieve it. To achieve it franchise owner should have a great PITCH for serious investors. The right investor will always appreciate a great pitch backed with relevant data. Pitch is a representation of business model that a franchisor will showcase to potential investor / franchisee. A franchise pitch is a way to market the brand and the readiness of the brand.

So going no further , please download the sample copy of “Must have elements in the franchise PITCH deck for investors.”

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Happy franchising!

Brand that is driven by extraordinary culture


Company to a brand

As per MCA, there were 11,89,826 active companies as on June 30, 2018.  Not all are brands that deliver experience along with product and services. Brand is a simplest form to identify a company and further it helps to differentiate from another company in same industry.  It is essential for companies or an organization to create a brand out of services and products they deliver. It is not simple as it sounds to be. And it is not impossible to become a brand and recognized by consumers in the market.  However, the stakeholders of the company need to walk the journey to become a brand.

The first step to the endless journey to stay as a brand

Recently I was asked in a client meeting, “what is the single factor that makes a company or brand successful ?  With no hesitation or thoughts, I pointed out “culture” as the single factor that could make a company successful and hence makes it a brand. Though culture is not a visible factor, but it is the only function that determines the growth curve. Culture forms the single platform where marketing, HR, operations, sales resides. Without the concrete culture a company is not a brand and not a company that could pull itself for long run in the market (we are not challenging the exceptions as we deal with best practices).  The good news is 70% of the company stakeholders / business leaders we surveyed know the importance of organizational culture, 90% of them struggle to use culture as a key driver of performance. Business stakeholders acknowledge that they should create culture enabled brand rather than a brand which only markets product and services. research shows Customer Relationship, Innovation and Accountability are the top priorities among the other parameters that brands are looking to invest and are investing. Fortunately, these are also part of culture management system. Example – Innovation is a culture which can be put into a business process or say a company can implement Innovation Process as part of culture.

Thinking extraordinary – as a part of culture

Brands need to institutionalized culture which could inspire the next generation of managers and employee at all levels. Company should groom people from being ordinary to extra ordinary for growth and innovation.


Yes, there are challenges, specially when brands are part of the long value chain. B2B functions challenges are comparatively less than brands dealing in B2C markets. Retail brands which take the franchise route should re-think and re imagine the process and should explore culture as a key parameter. As in culture of training and development (and not business development ), culture of constant auditing, culture auditing. Brands should stop thinking their partners in business as another distribution channel, and should align them more to the culture that the brand promise.

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