Must have elements in the franchise pitch deck for investors


Why need a great franchise proposal

Franchise business is very strategic business model opted by corporate retailers, individual brand owners or a single brand retailer. Franchise model helps brand to expand the distribution channel with minimum overview from operational perspective. It also a great way to create business opportunity for individual (small) or portfolio investors. It is the best way to experience retail management system, while having a strong franchisor support system in place.

However, the key aspect for brands wanting to go franchise model is to have a sound business proposal backed by valid data. Specially for brands which are new in the retail business and contemplating a long term franchise route to grow the brand presence. With each passing day, retail business is becoming a margin game with so many products catching up the space. Online commerce is a major challenge in this market. But for India, it is having a huge base of consumers, and offline retail is here to stay. The challenge is the way consumer demand is addressed and experience is enhanced through innovation. Franchise business is also evolving with the demand.

Sound business proposal

Finding the right business partner in franchise business is one of the main priority items of every franchisor. There are many ways to achieve it. To achieve it franchise owner should have a great PITCH for serious investors. The right investor will always appreciate a great pitch backed with relevant data. Pitch is a representation of business model that a franchisor will showcase to potential investor / franchisee. A franchise pitch is a way to market the brand and the readiness of the brand.

So going no further , please download the sample copy of “Must have elements in the franchise PITCH deck for investors.”

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Happy franchising!

How to move retail stores into consumers’ minds


the top pointers

Brand is sold  in the minds of consumer before the real transactions takes place – Multi brand retailer should select the right SKUs in the stores to keep the footfall stable, if not increasing month on month

Sell the Experience first – brands should concentrate on experience and not on products only. We are into the Experience economy, and retailers must understand the under current benefits of creating an experience for customers first.

Add value to service that comes along with the products. Do not charge for the value added services (VAS) upfront

Define the job of the product – Brands or Retailers should understand and define clearly why customer will buy the product and what is the purpose it would solve when they pay to hire the product or service. Once it is defined. customers will come to your stores

Technology can work wonders – use of digital platforms to engage customers can help to pull customer in your stores. Don’t worry about competition from e-commerce of the world, leverage technology around the product strengths