About

expandnext is a business strategy, innovation, consulting, market research service space.
We have dedicated and freelance workforce to fit the gig economy ecosystem.

We love to partner with you in your transformative journey ahead.

We undertake projects in the –

Retail and franchise business, startups, small and medium business space. Work done https://www.expandnext.com/projects-delivered/

We help in your product’s go to market strategy and improve brands in the digital transformation process, including website designing, brand content, branding, social media content strategy, battle card pitch, et cetera.

Please write us at [email protected]

Note – a short story

As Steve Jobs, former CEO of Apple, once explained: “We don’t hire consultants. The only consultants I’ve ever hired…is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.”  ( source: HBR/2017)

expandnext- so the point is please hire consultant where you lack resources to get a second opinion. Even Steve did …

 

Resource

Customer Knowledge – Your Competitive Advantage for Bottom Line Growth

Customer knowledge As per wikipedia Customer knowledge (CK) is the combination of experience, value and insight information which is needed, created and absorbed during the transaction and exchange between the customers and enterprise. Campbell (2003) defines customer knowledge as: “organized and structured information about the customer as a result of systematic processing”. According to Mitussis et al. (2006), …

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