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Battle cards for the new age sales pitch

Battle card to win in sales

In a B2B market winning is not everything as it is not the end, but the journey to market opportunity.  Businesses are in constant lookout of the “new” solution and product available.  At the same time there is information overload and nothing seems new in the ocean of information.

In a typical business sales scenario, sales teams are caught with a surprisingly simple question on the pricing difference to the nearest competitor product. And that situation is not simple when sales person has no answer to support the product pricing.  Battle card approach is the best approach when you are out there to convert the sales opportunity.

What is it

Battle card is the tool often misunderstood as product feature catalog. Battle card is a strategic tool which could make or break sales deal if not created wisely.

The best Battle card is a reflection of the marketing team competitor knowledge about the product launch, market trend, technology upgrades and pricing.

We deal with Battle card approach for sales advisory project. Battle card is a tool to do competitive analysis for a product pitch.

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Startup founders should do it like Bohemian Rhapsody

Bohemian Rhapsody

Rock star inspiration

Rock stars are always a source of inspiration of impact and creative story. There is a story behind the success of any rock band. Just as there is a story of passion and creativity behind every startup.

One of the noted conversations / quotes from the film Bohemian Rhapsody below:

John Reid: So, tell me. What makes Queen any different from all of the other wannabe rock stars I meet?

Freddie Mercury: Tell you what it is, Mr. Reid. Now we’re four misfits who don’t belong together, we’re playing for the other misfits. They’re the outcasts, right at the back of the room. We’re pretty sure they don’t belong either. We belong to them.

Analyze to know

Let’s relate the conversation between John Reid and Freddie Mercury as a sales or startup pitch in-front of potential venture or angel investor. Let us consider John as an investor asking startup founder (Freddie) about the company to get the first impression of the company (brand), product and the team the founder is representing.

Freddie as in the founder of the startup opens with a remarkable pitch about the team member who he thinks unique value preposition and differentiates from other brands (differentiates Queen from other rock stars). He describes his team, co-founders as unique in their own categories and departments, and each of the co-founders have nothing common when it comes to skill or experience. Simply put, it is an advantage for the startup. Each of the team member brings something unique on the table. Freddie furthers his point and articulates that each one belongs to the world of rock music, which are loved by people of different taste (not regulars). His team is a misfit to fit any genre. He and his founding team is committed to consumer of rock songs who don’t fit regular taste of music. 

The pitch to John was visionary, which shows commitment to his passion of music. Like any other passionate startup founders should. Startup is made of team, vision and the right culture. The culture of success is created by the team day one.