As announced, by March 2019, the group has set the target to open 100 stores in India, followed by 500 stores by 2020. We are talking about the newly launched apparel business by Patanjali group, called Paridhan. Patanjali has expressed interest to go with Franchise route to expand its apparel business in India. It is a great opportunity to partner with Patanjali as a franchise owner for its Exclusive Brand Outlet (EBO). The location and format for the EBO is not restricted to stand alone retail store. Anyone with store rights in Malls and Commercial complex can opt for to become exclusive Paridhan franchisee owners.
As per industry trend Indian branded apparel market may reach close to US$ 35 Billion by 2020. The market space is further attracting multi national brands to enter Indian market, such as Kigili and Koton from Turkey. Many European brands such as Poland’s Cool Club to Russia’s leading kids-wear label Acoola wanted to enter India through local partners, as per ET. Similarly Japanese brands such as Mercuryduo, Dazzlin and Emoda are also looking to enter India fashion retail market.
We foresee an exciting times for fashion industry both for franchisee market and retail brands. Brand Paridhan which is among the very few all Indian brands which would compete with Foreign brands in the fashion business. Though brand Paridhan is a first timer in this space, it would be interesting to see the brand exploring the initial brand maturity cycle. With brand India and Make in India push by current government under the leadership of PM Modi, we are sure Paridhan should make a great mark in the space.
Patanjali Textile Division is aggressively building the right infrastructure to support this multi crore textile business. Company is set to encourage small and medium vendors in India to source merchandise. All option of retail would be explored to make the brand a grand success in coming years.
Further enquire in franchise business enquiry brand Paridhan, interested party can write to firstname.lastname@example.org ( source: https://bit.ly/2DcaS95 )